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Melbourne Storm x O’Neills Sportswear — 2025 TVC

Produced / Directed a high-energy television commercial for O’Neills Sportswear, created specifically for the Melbourne Storm’s 2025 season.


The TVC is featured on the big screen at every Melbourne Storm home game at AAMI Park throughout the 2025 season, reaching thousands of fans live each week.

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Penrith Panthers x O'Neills Sportswear

As Creative Media Manager with O’Neills Sportswear, I work closely with the Penrith Panthers to produce engaging and authentic content that highlights both the team and our partnership. This includes leading media day productions, capturing dynamic training session coverage, and creating exclusive behind-the-scenes access. Through this ongoing collaboration, I deliver content tailored for social and digital platforms that showcases O’Neills’ kits while bringing fans closer to the Panthers’ journey on and off the field.

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Canterbury-Bankstown Bulldogs x O'Neills Sportswear

As Creative Media Manager with O’Neills Sportswear, I work with the Canterbury-Bankstown Bulldogs to create engaging content that showcases the team and our partnership. This involves leading media day productions, capturing training sessions, and producing behind-the-scenes coverage that brings fans closer to the action while highlighting O’Neills’ role as the club’s official kit partner.

 

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Melbourne Storm x O’Neills Sportswear 

Ongoing Collaboration with the Melbourne Storm to create engaging content for O’Neills Sportswear, capturing the team through media days, training sessions, and behind-the-scenes access.

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@jayrcreative

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