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Central Coast Mariners 

I produced a mix of creative content that showcased the club both on and off the pitch.


From game day/training photography and videography to behind-the-scenes storytelling, I captured the emotion and energy of the team while highlighting O’Neills as the club’s official kit partner.

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I also led the 2025/26 kit launch campaign, overseeing the creative direction, production, and rollout including a TVC that plays at every home game.


Across these projects, the goal was simple: create fresh, engaging content that connected with fans and elevated O’Neills’ presence in the A-League.

CCM 2025/26 KIT LAUNCH & TVC

I directed and led the Central Coast Mariners 2025/26 kit launch campaign, overseeing the creative direction, production, and rollout to showcase the club’s new look through dynamic visuals and storytelling across digital platforms, including a TVC that plays at every home game.

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Channel 7: FIFA Women’s World Cup 2023 – Highlights Show

I worked as Production Assistant, through my Internship at 'I Want It Yesterday' I gained invaluable experience in live broadcast support, content coordination, and behind-the-scenes production for one of the biggest sporting events of the year.

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Teamed up with IWIY and the Seven Network to bring fans a daily wrap of the FIFA Women’s World Cup. Hosted by Mel McLaughlin, with unique IWIY segments and special guests from the women’s game.

Crystal Palace

Media Production Collaborate with Crystal Palace during a highly anticipated derby match. I captured the passion of the fans and the intensity on the pitch through dynamic photography and video content. 

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Bornoffside Show

With 'I Want It Yesterday', I had the opportunity to be part of the production team for the Born Offside Show.


Working alongside hosts Claudio Fabiano, Kat Haddad and Olantekkers  , I contributed to delivering weekly episodes covering football culture, major global football news, and discussions on the topics other shows shy away from.

 

https://www.youtube.com/channel/UCs4E6X7fF2BnMZQN5h-CRbQ

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beIN Sports 'The Early Kick-Off'

While interning at I Want It Yesterday, I had the opportunity to assist in the production of beIN SPORTS’ The Early Kick-Off podcast.
A show made by football fans for football fans, it celebrates everything we love about the beautiful game through a unique and engaging format.
My role involved supporting the production team in creating dynamic football content that connected with passionate fans across Australia.

Sydney FC

I captured the passion of the fans and the intensity on the pitch through dynamic photography and video content. 

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Instagram

@jayrcreative

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